How Marketing Is Defined

 

On the first day in many Marketing 101 courses, professors often define marketing as, "all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer." It includes creating the product or service concept, identifying who is likely to purchase it, promoting it and moving it through the proper selling channels.

Business consultant Evan Carmichael does a great job of identifying the three main purposes of marketing:   

Published on: 6/4/19, 8:41 PM